Changes in the pattern of clinical services
Modern clinical nurses face many dilemmas, one of the main concerns is the increased stress and load at work. With an ageing population and an increasing burden of disease, healthcare facilities need to cope with more and more work demands, and there is even more administrative work in medical management than clinical work.
In addition, the strained relationship between doctors and patients is also one of the dilemmas faced by caregivers. In a busy working environment, the expectations of caregivers for patient care have also appeared as the environment has improved, making patient relationship management (the diversification of case management) a new demand for complementary doctor-patient relationships.
Nursing to relationship management
Clinical care remains an indispensable part of clinical care, and patient support programs for the management of support services for new forms of drugs (e.g., biologics or specialty drugs) have also become part of the clinical work, focusing on the goal management of the patient journey, which usually involves support and assistance in the aspects of family financial well-being, quality of life, and follow-up management.
First and foremost, the Patient Relationship Management Specialist (CRM) must understand the content of the doctor’s order and work with the patient and his or her family to assess the patient’s treatment needs and problems in the treatment journey, and develop a personalized support plan. This may include concomitant medical treatment, case management, nutritional assessment, medication reminders, intervention assistance with treatment difficulties in the patient’s daily activities, etc.
Second, a patient relationship management consultant can provide emotional and psychological support to help patients cope with the illness and the stress and anxiety that may arise during treatment. They can build a trusting relationship with their patients, providing emotional support and comfort to help them better cope with difficulties and challenges.
In addition, as a bridge between doctors and patients, patient relationship management consultants can help patients and their families understand their medical conditions and medical orders, provide health education services and guidance, assist in solving difficulties in medical decision-making, and promote patients’ recovery and quality of life, and can improve the rate of medical advice.
PSP Health Education Service
Most of the Patient Relationship Management Consultants are nurses who have been transferred or part-time, and they make good use of their expertise and experience in long-term clinical work to still provide management of planned treatment for patients and their families. PatientsForce’s Patient Relationship Management Managers, most of whom have long-term experience in clinical trial program management and execution, and most of them are care professionals from various medical centers or regional hospitals, who are also able to assist with clinical case management and medical administration tasks within the program.
This new type of work allows for a closer relationship with the patient, and because it is a planned patient relationship management, there is a clear plan and mark, so the working environment and time are usually more flexible and clear. At the same time, this kind of work can also realize the professional mission of caring for patients, and it will be closer to the lives and needs of patients, and the future will have a strong demand for new forms of care, and will be combined with more intelligent medical technologies. This is not only a support for patients, but also a contribution to society as a whole.
Join us
As the demand for patient relationship management continues to grow, PatientsForce welcomes a diverse range of collaborative approaches from healthcare professionals with clinical experience.
Grace Chiu, Head of Group Management Division, PatientsForce Health Integration Group
